It’s a great feeling to work with a new business as they enter the marketplace. One of the attractions of design is helping clients express their vision in ways that merge their personal styles with the functioning of their business.

With a mission to provide clientele with “a seamless fusion of timeless beauty and innovative design,” Plainfield salon Versed presented a range of creative opportunities.  My mission was clear: design a great looking space, create branding and produce print for Versed’s launch, on time and under budget.

Earthy elements like brick walls, wood pillars and industrial ceilings contrast with a flow of flooring transitions, salvaged bowling alley tabletops and ethereal details allowing their stylists to innovate as they ply their trade, serving their clients in a customized creative space.