In 2012, Live Nation and the City of Saint Paul, Minnesota partnered to produce a music festival on the city’s historic Harriet Island. Blending local talent with huge acts, the event brought the city’s various cultural influences together for a weekend celebration of music, art, local food and the region’s singular culture.

We produced event materials, banners and stage scrims to highlight this landmark event, tying together the history of Harriet Island as a place to bring people together to enjoy the area’s natural beauty while still being linked to the heart of a major city.

Developing a unique ticket packaging system for the VIPs also offered a creative opportunity. We communicated the down-to-earth yet unique atmosphere of the event with customized boxes encasing individual burlap sacks holdin the VIP tickets.