In a telecommunication landscape dominated by giants, RCN has distinguished itself by placing a premium on great service for great value. But how does a smaller company get the chance to compete against the big guys? Through effective advertising.

Handling the design, print and mailing of RCN’s business and residential advertising has been an ongoing project since 2009. We produce and mail more than 1.5 million pieces annually, targeting telecom consumers with direct mail pieces.

Through a series of newspaper ads, billboards and point-of-purchase design, consumers become aware that they’re not stuck with the same old services and, in the 5+ years RCN and I have partnered, the message is coming through loud and clear.